YETI—Year in Preview
Year In Preview is a first-of-its-kind interactive experience that allows YETI fans to create personalized event calendars and hype videos, inspiring them to gear up for the year ahead.
Recognition
Fast Company—Innovation by Design
Communication Arts—Winner
Webby Awards—Winner
w3 Awards—Gold, Silver
Indigo Awards—3 Gold, Silver
Drum Awards—Winner
Challenge
YETI wanted to go beyond selling products and create an engaging digital experience that aligns with their mission to make the outdoors more accessible and inspire exploration. The challenge was to craft a personalized platform that not only recommended events but also motivated users to take action—setting them up for their next outdoor adventure.
Solution
We designed a dynamic, interactive journey for YETI fans, where users select their interests and music preferences to receive customized event recommendations. A tailored calendar, featuring 130 curated events, gives users the tools to plan and explore, while custom hype videos stoke excitement.
A Personalized Year of Events In Just 4 Clicks
YETI fans are eager to live the wild lifestyle, and we help show them the way. After choosing their interests and music preference, users receive a customized list of event recommendations to add to their calendar, as well as a personalized highlight reel to stoke the fire—all in seconds.
Your Year in Preview
Beyond selling coolers and drinkware, YETI is dedicated to making the outdoors more accessible and inspiring people to explore. The Year In Preview brings this vision to life, aligning users' interests—like fishing, climbing, surfing, and more—with 130 curated events. Tailored calendar recommendations encourage outdoor discovery, allowing users to fully experience nature with their YETI products.
Share your story
A dynamic, custom video showcasing your favorite activities and soundtrack, perfect for inspiring others on their next adventure.
Synchronous Design and Development
We collaborated with YETI from concept to execution and launch, seamlessly aligning our design and development teams to deliver over 635 unique video variations, tailored for every possible combination of outdoor activities and music. This collaboration ensured a smooth, personalized user experience with instant results, enabling the project to launch in just 8 weeks.
Making Waves
From Fast Company to Travel and Leisure, the world quickly took notice after launch, latching onto Year In Preview as a must-have tool for outdoor enthusiasts. The blend of utility, interactivity, and one-of-a-kind content made the experience headline worthy.
Testimonial
We always talk about the year in review but why not look forward? YETI’s Year in Preview does just that! It makes it simple to plan and add that extra stoke level to your upcoming year.
—Camille Egdorf | Fly Fishing Guide
Next Project