YETI—Stories

At YETI, the content is as dynamic as the brand itself. With a growing collection of editorial, audio, and video content, the challenge was to present this rich assortment in a way that highlights its quality while igniting a passion for the outdoors and fueling a spirit of adventure.

With 300+ pages of new and redesigned content, the revamped Stories hub successfully highlights the depth and quality of YETI’s content, driving increased engagement.

Challenge

YETI needed a way to showcase its expansive content library while inspiring exploration and engagement. The goal was to create a digital hub that not only displayed this rich content but also encouraged users to immerse themselves in YETI’s world, fueling their love for the outdoors and seamlessly integrating product discovery.

Solution

We designed an intuitive framework to bring YETI’s editorial, audio, and video content to life. The flexible modular design system accommodates various content types and scales beautifully across devices. With seamless exploration and personalized content recommendations, the platform drives continuous discovery. Integrated product moments elevate the experience, subtly encouraging purchases while keeping the focus on the adventure.

Immersive Storytelling

We crafted a simple yet intuitive framework that brings YETI’s lush photo and video content to life, inspiring users. The design encourages seamless exploration, surfacing relevant content while ensuring continuous discovery with no dead ends.

Beautifully Responsive

We collaborated with YETI to create a modular design system that flexibly accommodates diverse content types—audio, video, and editorial. This system scales seamlessly and looks stunning across all viewports.

Integrated Products

At the heart of Stories is the idea of living your best life in the wild. YETI products enhance your adventures, and we focus on seamlessly integrating purchasing moments in an elevated way.