YETI—Gear Locker

Gear Locker revolutionizes YETI’s connection with customers, combining personalized product registration, gamified engagement, and tailored recommendations to deepen loyalty and drive Sales.

Did your business transformation idea die in a deck? Chances are, yes. I'm proud to say this one didn't!

—Ginny Golden | Executive Creative Director, YETI

Challenge

While YETI had a loyal customer base, it lacked a complete understanding of user preferences and behaviors across channels. The challenge was to reimagine the product registration experience, enabling seamless data collection while inspiring cross-category exploration and engagement.

Solution

We created Gear Locker, a centralized platform within yeti.com accounts where users can register, store, and explore their YETI gear. Featuring streamlined registration via QR codes and purchase history, alongside gamified elements and tailored recommendations, Gear Locker enhances the customer journey. By driving first-party data collection and presenting personalized content, the platform fosters loyalty and positions YETI for long-term growth.

Intuitive Registration

Users fill their Gear Locker by registering their YETI products through an intuitive new registration flow, seamlessly navigating the extensive YETI catalog.

Gear locker, personalized

Gear Locker centralizes all your YETI gear in one place within your account on YETI.com. Explore your personalized collection, access gear guides, track collection progress, browse relevant content, and showcase your digital sticker achievements.

Channeling collectability

Gear Locker's Collections feature tracks users' progress toward completing color or activity-themed sets, displaying both owned items and those needed to earn rewards. This drives product awareness and cross-category purchases.

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