Craft. Curiosity. Passion.

I’m an award-winning Design Director leading cross-functional teams on high-profile initiatives across product, e-commerce, and brand experiences. With over a decade of design leadership, I specialize in creative strategy, product innovation, and experience storytelling—crafting digital experiences that drive engagement and impact.

I’ve collaborated with leading brands, including YETI, Microsoft, Volvo, Captain Morgan, Jeep, Xbox, and Nike, delivering flagship projects that blend strategic thinking with bold creativity. My work has earned industry recognition, including Webby Awards, Fast Company, and Communication Arts.

I believe in building strong, collaborative teams that push creative boundaries and elevate the work. Hands-on when needed, I thrive in the details while keeping a sharp focus on the bigger picture—guiding teams to create meaningful, high-performance digital experiences.