YETI—Bags PDP
YETI needed to redefine how it tells the story of its outdoor bags. The goal was to create a product detail page (PDP) experience that merges brand credibility with dynamic storytelling, inspiring trust and excitement while scaling across a diverse product lineup.
Recognition
w3 Awards—Gold
Challenge
YETI’s challenge was to elevate its product storytelling for outdoor bags. The PDP needed to balance compelling narratives with commerce, leveraging immersive design and motion to reflect YETI’s spirit of adventure while providing customers with the information they need to make confident purchases.
Solution
We designed an engaging, scalable PDP experience featuring motion, editorial storytelling, and tactile design. Micro-story modules and a robust product comparison tool empowered customers to explore and decide with confidence. Built with modularity in mind, the system allows YETI to flexibly showcase its full product range, maintaining a rich, cohesive brand experience across all offerings.
Immersive Design
YYETI represents movement, adventure, and the thrill of exploration. We wanted to capture that same feeling of freedom—whether it's riding a wave, traversing snow-covered peaks, or savoring a fresh catch. Our design blends digital innovation with tactile, engaging elements that immerse users in the spirit of the brand.
Story and Commerce
Evolving an already iconic brand requires the perfect balance of narrative and functionality. By leveraging high-quality assets—studio, on-body, endemic photography, and lifestyle copy—we crafted dynamic content modules that weave storytelling into every interaction, enriching the customer experience while guiding them toward a purchase.
Scalable Design
We engineered a refreshed brand system built for scalability. With modular components at its core, the experience adapts to different contexts, ensuring the right story is told at the right time, whether across coolers, bags, drinkware, or beyond.
From Concept to Prototype
We rapidly prototyped our designs, using Figma and in-house testing to refine interactions and validate concepts. This iterative process ensured a seamless, scalable user experience, optimized for real-world impact.
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