Award-winning Design Director leading cross-functional teams on high-profile initiatives for leading clients across product, e-commerce, and brand.
Driving YETI’s D2C Evolution
The following case studies showcase my work leading YETI’s D2C initiatives, shaping their e-commerce, product, and brand experiences. Over the past three years, I’ve helped refine their digital strategy, delivering solutions that inspire and connect with their audience.
YETI—Year in Preview
Fast Company—Innovation by Design
Communication Arts—Winner
Webby Awards—Winner
w3 Awards—Gold, Silver
Indigo Awards—3 Gold, Silver
Drum Awards—Winner
Areas of focus
Core Strengths
A blend of creative leadership, strategic thinking, and design expertise, honed across product, e-commerce, and brand experiences.
Design Leadership
Team Mentorship
Creative Strategy
Creative Direction
Experience Storytelling
Brand Design
UI/UX Design
Interaction Design
Select Brands
YETI • Captain Morgan • Volvo • Microsoft • MLB • Jeep • RAM • Alfa Romeo • Harley-Davidson • BMW • Nike • Gillette •
YETI • Captain Morgan • Volvo • Microsoft • MLB • Jeep • RAM • Alfa Romeo • Harley-Davidson • BMW • Nike • Gillette •
Select Awards
Recent award highlights
2024-2023
Drum Awards—Gold
Shorty Awards—Winner, 2 Gold
Fast Company—Innovation by Design
Webby Awards—Winner
w3 Awards—Gold, Silver
Communications Arts—Winner
Shorty Awards—Winner, 2 Gold Honor
ADC Awards—Merit Honor
Artwork
I love combining old techniques with new technology, like AI, to refresh traditional methods. By mixing textures from physical materials with digital elements, I strive for a unique blend that feels genuine, fresh and innovative.